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Cisco Paid Campaign Report Remake

When the budget permitted, one of my specialties at FleishmanHillard was managing and executing social paid campaigns. Paid campaigns were great opportunities to test content on a targeted audience and curate a plan against our goals.

The report format to present the results and findings would vary per client. Typically this client liked written reports (eek). 

I decided to revisit this report and put together a Cisco-branded presentation of the findings. This report is meant to be viewed by anyone and the reader is provided context of the goal, execution, and insights. 

Before

Check out the full original report here.

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Look and Feel

Inspiration

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Brand Overview

Typography

Helvetica Nueue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! 

Color Palette

Icon Library

Primary colors: 

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Secondary colors: 

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Brainstorming

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