SAP Ariba
SAP Ariba is a digital procurement and supply chain collaboration solution that empowers companies to connect to the largest global B2B network while effectively managing the cost of buying and selling transactions.
The FleishmanHillard team and I were fortunate to have access to the brand team resources to create various posts. We did not always have the desired creative resources available, but we made the best of what we got.
Creative Process
As the content calendar manager, I provided art direction to our designer. I'd frequently give a "creative brief," which included layout direction, text, sample images, and any example links if available.
In close collaboration, we discussed feedback and developed iterations of various animations and static text posts. Here are some of my favorite.
Dynamic Stats
Animation was a powerful way to highlight statistics. Often times the budget is tight, so we repurposed the storyboard for different statistics and topics.
Animations
One of the biggest goals in social is to grab the viewer's attention and animation was an effective way to accomplish that. Incorporating a subtle animation into the logo was an easy and eye-catching lift for our designer.
A countdown was great to tease content and event dates.
Evergreen static images
Text static overlays were a productive way to add supplemental copy and avoid posting just a stock photo.
Customer Success E-book Campaign Promotion
We executed an organic social campaign to promote the featured customers in this E-book. Statistical posts often received high engagement and were worthwhile to communicate customer success stories. These are a few posts from the campaign I worked with a designer to develop.
